Following our event with Cassandra Gracey, President of 4th Floor Creative where we discussed all aspects of amplifying an artist's story through a mixture of analytics and creativity. Our next session takes a deeper dive into individual artist campaigns and the professionals behind them.
We're talking to Corrina Kavanagh, Audience Development Manager at Columbia Records; Lewy Lytton, Freelance Digital & Creative Manager (and former YGN volunteer); and Ariel Cohen, Digital Marketing Manager from AWAL Recordings.
Ariel, who describes himself as a "Londoner & long suffering Spurs fan" has at AWAL as a Digital Marketing Manager for almost a year working on campaigns for artists from Lauv to Little Simz. He was formerly an Audience Development Manager at RCA working with artists such as Yungen & Sundara Karma.
Corrina is an experienced Audience Development Manager - overseeing social media, CRM, influencer marketing and content strategy for artists signed to Columbia Records. Her acts include George Ezra (whose recent project ‘Staying at Tamara’s’ debuted at #1 and became the biggest selling artist album of 2018), Declan McKenna, Tom Odell, Harry Styles & Glowie. The ‘Staying At Tamara’s’ campaign was named one of Music Ally’s Best Music Marketing Campaigns and went on to follow in Ed Sheeran’s footsteps by winning Music Week’s Artist Marketing Campaign of 2018. Previously, Corrina worked at Google Ireland and with influential digital talent at Gleam Futures.
Lewy is well known to many of our regular audience as he was a longstanding volunteer with YGN before moving onto roles at Domino Records, Universal Music Group and Jackie Davidson Management. Lewy is a Digital Marketing and creative manager with experience working on artist marketing campaigns across a wide variety of projects including Guardians Of The Galaxy, Fat White Family, Elton John, Beth Gibbons (Portishead) and many more.
We look forward to welcoming them and picking their brains about how to tell our stories effectively on social media.
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