We're switching up both the format and the venue for our next event, and we'll be at Century Private Members Club in Soho on April 23rd where YGN's co-founder Sam Potts will be taking over the hosting duties and interviewing an executive that he hugely admires, Cassandra Gracey, President of Sony Music's 4th Floor Creative.
Cassandra Gracey is an unparalleled music business powerhouse. She is at the forefront of the ever-changing industry, whilst being a recognised advocate for women in the music business. In the 15 years Cassandra has been in the business, she has changed the landscape of the industry, integrating music into a multitude of other spheres. She has achieved global commercial success with artists, brand partnerships and just as importantly, she has established herself as a female leader and an inspiration for those starting their careers.
Cassandra joined Sony Music UK in October 2017 where she became responsible for overseeing all of the creative disciplines - comprising of Brands, Sync, Insight, Creative and Digital - across the business. The pioneering new division was launched to offer artists an all-encompassing perspective, in order to accomplish their creative visions.
In a short time, Cassandra has overseen many innovative and commercially successful projects, including Paloma Faith’s Skoda campaign, Tom Walker and Sony Bravia and most recently Tom Grennan and Playstation VR.
Throughout her many years in management she helped artists including Ellie Goulding, Rita Ora and Iggy Azalea achieve international success, plus Sugababes, Frankmusik and Guy Sigsworth.”
Sam says: "I'll be talking to Cassandra 1-2-1 about the 5 creative disciplines of the future music industry - Brands, Sync, Insight, Creative and Digital - and how you can apply them to an artist's career. Cassandra will explain the dynamic between each discipline in relation to realising an artist's creative vision both commercially and artistically - whether you are in management, A&R, live, PR, digital or an artist yourself - prepare for an abundance of useful, practical insight and inspiration."